Illuminated Norel restaurant facade at dusk
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  2. Norel: a complete pizzeria makeover
Concept project

Norel: a complete pizzeria makeover

A concept project showing how a tired pizzeria becomes a recognisable restaurant through signs, illuminated signs, window graphics, interior graphics, print, packaging and workwear.

Fictional concept project. Fictional project. Not real client work. The Norel images on this site are AI-generated concept images.

Services in this project

01

Facade before

Restaurant facade before: rusty empty sign panel, faded awning and vertical blinds.

Restaurant facade before: rusty empty sign panel, faded awning and vertical blinds

02

Good food, invisible place

The kitchen works, but the dining room is tired and the facade silent. Nothing tells a passer-by why they should come in.

Worn pizzeria dining room with fluorescent lights and bare walls

03

It all starts with one identity

Logo, colours and typefaces are the tool that guides every product, from the sign to the coffee cup. Norel’s identity is built on deep green, brass and a leaf motif.

Collage of the Norel concept identity: logo, colour palette, typography and applications

04

Signs designed for the building

The facade is measured and the signs fitted to the building: main sign, projecting sign, awning, window graphics and pavement sign from one plan.

Sign plan: facade view with separate images of the main sign, projecting sign, window graphic and pavement sign

05

Made in our own production

Illuminated letters are routed and assembled; sign panels and graphics are printed and finished before installation.

Production collage: routing and assembling illuminated letters, building and printing the sign panel
AI-generated concept image. Luova logos on workwear and the van are illustrative.

06

Installed in one go

The same team installs the signs, window graphics and pavement sign. When the maker also installs, everything is finished as agreed.

Installation collage: installers fixing the sign, window graphics and pavement sign
AI-generated concept image. Luova logos on workwear and the van are illustrative.

07

The brand moves inside

A logo wall, menu boards and window graphics carry the same look into the dining room. Lighting and materials make the space warm.

Renovated dining room with a gold logo on a green wall and a menu board above the pizza oven

08

Menus, packaging and supplies

Menu, pizza box, takeaway cup and table card carry the look into the guest’s hands and all the way home.

Norel menus, pizza boxes, bags, cups and other branded products on a table

09

A place people remember

The facade draws people in, the dining room sets the mood and every detail tells the same story. That is what a complete solution means.

Finished dining room with back-lit logo, green furniture and pizza oven

10

Facade after

The same facade after: illuminated Norel sign, green awning, window graphics and planters.

The same facade after: illuminated Norel sign, green awning, window graphics and planters

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